Top 5 Virtual Fitness Programs on iOS in Colombia - Q1 2023

In Q1 2023, the top 5 virtual fitness programs on iOS in Colombia demonstrated varied performances in terms of downloads, revenue, and active users. Here's a detailed look at their trends:

silBe by Silvy Araujo saw a significant rise in weekly revenue, starting from $2.4K at the end of December 2022 and peaking at $7.5K in late January. The app's downloads fluctuated, reaching a high of 962 in mid-January before stabilizing around 700 downloads per week.

Strava: Run, Bike, Hike experienced steady weekly revenue, with figures hovering between $2.7K and $4.8K. The app's downloads remained consistent, averaging around 950 to 1.1K per week. Active users for Strava increased from 25.6K at the end of December to a peak of 29.9K at the end of January, before settling around 27.6K by the end of March.

Zwift: Ride and Run showed stable weekly revenue, ranging from $1.7K to $2.7K throughout the quarter. Weekly downloads were relatively low, with numbers fluctuating between 22 and 120. Active users saw a slight decline from 382 at the start of the quarter to 356 by the end of March.

Asana Rebel: Get in Shape had modest weekly revenue, starting from $763 at the end of December and reaching a peak of $1.9K in early January. Downloads were low and showed minimal variation, averaging around 100 per week. Active users decreased from 279 in late December to 196 by the end of March.

Freeletics: Workouts & Fitness had a strong start with weekly revenue peaking at $1.5K in early January but later stabilized around $500-$800. Weekly downloads saw a high of 1.1K in early January, then tapered off to around 200 by the end of March. Active users followed a similar trend, peaking at 2.6K in early January before declining to 924 by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower's platform.